Managing a startup requires a lot of patience and skill. Each day will bring new challenges. Frequent firefighting during the initial stages is very common. Liquidity issues will crop up every now. It will be extremely important to keep close tabs on the performance of the organization and be ready to recognize issues early on. Before anything else the key performance areas and objectives for the company should be clearly defined and outlined. The measurements should be very objective. e.g. Sales per employee, case load per officer, bounce rate etc. There are 5 important areas to track a startup’s progress: 1. Team quality and contribution To me the team is…